Kinect Star Wars brings "Star Wars" to life like never before.
"We're excited to creatively extend our 'Star Wars' campaign to promote the release of Kinect Star Wars and to be able to provide an exclusive immersive gaming experience for Brisk consumers and 'Star Wars' fans." "To expand upon our successful partnership with 'Star Wars,' Brisk will offer artist-designed packaging that features innovative on-pack technology to deliver exclusive content to a passionate fanbase," said Eric Fuller, brand director for Brisk Iced Tea. In May and June, it will be available wherever one-liter Brisk is sold. The new bottle, which features a gold cap and artist graphics of iconic "Star Wars" characters R2-D2 and C-3PO, is available only at participating 7-Eleven stores for an exclusive launch period in April. In order to activate the M-Tag and race with Anakin's Podracer, fans can simply hold the new bottle up to the Kinect sensor after loading the Kinect Star Wars game and follow the instructions on the menu. The special M-Tag on the label allows gamers to unlock an exclusive Anakin Podracer experience in the new Kinect Star Wars game, available now.
and Brisk Iced Tea are inviting fans to taste "The Force," as they unveil a limited-time, one-liter bottle printed with the first-ever Kinect scannable Microsoft tag (M-Tag) that unlocks content in an Xbox game.
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